Renner Kenner Greive Bobak Taylor
& Weber, LPA
Intellectual Property since 1917
Renner, Kenner, Greive, Bobak, Taylor, & Weber, LPA
4th Floor, First National Tower
Akron, OH 44308-1456
Trade Dress is the total image of a product or service including product features such as design, size, shape, colors, packaging, labels, graphics or business features such as decor, architecture, uniforms, layouts and styles of service. Trade dress is determined by overall impression on the relevant public and not by the impact of each element taken separatly. Trade dress infrigement is measured by the likelihood of confusion to the public.
Trade Dress is protectable the instant it comes into being and need not be registered to receive protection. However, cerain trade dress features can be registered as trademarks or service marks.
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